In London there have been several problems with the traffic signs. The signs can be very confusing for motorists causing unsafe driving practices ,which lead to motor vehicle accidents. Driver's will make unsafe turns to try and avoid these signs taking them out of their way. Well known companies such as UPS and McDonald's have even made mistakes in changing their designs.
For example, UPS changed their well known logo into something less flattering. And McDonalds went and redesigned their European chains. McDonalds decided to change the style of their chairs and it was not a hit. In conclusion, London is making some changes to improve their traffic signs,but a lot more work still needs to be done to make it more safe.
In my opinion for traffic signs, more research and effort should be put into these designs. There should be higher standards set into place ensuring that driver's will be able to assume safer driving practices. And if a logo is effective the way it already is, then just leave it alone.
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